Why is it often difficult to involve the business sector in LED? What can you do to raise their interest?
At one point, we refer to Malcolm Gladwell's concept of "connectors". More information on this is available at http://www.gladwell.com/tippingpoint/tp_excerpt2.html.

In industrialized countries, LED has been practized for decades, whereas in developed countries it is a fairly recent phenomenon. Current practice in industrialized countries is the result of extensive learning-by-doing and trial-and-error processes. Practitioners in developing countries who want to learn for those experiences need to understand the evolutionary pattern of LED, and they need to ask the right questions to understand how current practice emerged.